Creative Caravan Club
If you've written a book, the real challenge begins when you start to market that book. Marketing can be expensive, and most authors don't have loads of money to use for promoting or marketing their book(s). Here are a dozen no-cost or low-cost ways to get the word out about your book:
1. If you don't already belong to a local writer's group that includes at least a few authors who are published in the same genre as you, then join or start such a group. Then, when your book comes out, and other authors in your group who publish similar books also have a new or recent title, offer to do group signings together at your local bookstores. Often, just one unknown author has a hard time generating much enthusiasm from a local bookstore for a signing. But, if 3 or 4 local authors band together, a book signing can be more of an "event." A big table at the front or even the back of the store, with 3 or 4 authors seated there, along with copies of their books, is bound to attract shoppers' attention, and bookstore owners LOVE this.
2. Bookstores and libraries are not the only places where you can sell your books. Many authors have a lot of fun, and sell quite a few copies of their books, at restaurants. All you need to do is ask the restaurant owner if you can set up at one of the tables at the front of the restaurant. Then, people can drop by to look at your book and purchase a copy and get it signed by you (the author) if they like. Again, do this with a friend who is also an author and you'll have more fun and generate more interest in your book(s). Plus, if no one stops by to purchase your book at least you and your friend can have a nice time having coffee or a meal together.
3. Get your friends to write a review of your book and submit it to amazon.com. Great reviews help sell books. And it doesn't take much to ask friends and family to write a short, positive review of your book and post it at amazon.com.
4. Sell your book(s) at holiday fairs and crafts fairs. People look for all sorts of gifts, for all sorts of people at holiday and craft fairs. And, generally, a booth or table at these types of local events doesn't cost much. Have a poster made of the cover of your book. Put it on an inexpensive eisel you can get at a local art store, then stack copies of your book on the table, and you're ready for business.
5. Start your own talk show on Internet Radio. Center your show around the topic you cover in your book. Having your own show will increase your visibility, which will increase your credibility. It will help you become known as THE leading expert in your field. And, it doesn't cost a thing to start your own Internet radio show through sites such as blogtalkradio.com, Plus, you can have your show "on the air" immediately.
6. Present a free teleseminar as a way for people to preview your book. A teleseminar is nothing more than a conference call, where dozens, even hundreds or thousands, of people can call in to hear you speak. Generate interest in your teleseminar by letting everyone know you'll be making a special offer or having a giveaway drawing at the end of the teleseminar.
7. Guest blog for other bloggers and write about topics that are related to your book. When you guest blog for other bloggers, generally, you get to include links to your own site(s) and a short bio that gives readers information about your background. The more blogs you write for, the more people find out about you and your book(s). And bloggers love to have someone they can rely on to provide quality content for their blogs, so it's a win-win situation.
8. Create an in-person workshop based on your book. Offer the workshop at no-cost or low-cost, but sell your book at the back of the room during the workshop. Another way to sell more books through a workshop is to charge a fee for the workshop and make sure the fee includes the price of the book. Then, everyone who registers for your workshop will also get a copy of your book.
9. Partner with a large not-for-profit organization and donate part of the profits from your book sales to this organization. You'll need to figure out some way your book ties in to this organization in order to make this work. But, many authors do this and it can dramatically increase their book sales.
10. Submit short articles to online article directories. Again, when you write short articles, these articles help you become known as THE leading expert in your field. You don't get paid for these articles when you submit them to online article directories. The pay off is that the articles provide you with FREE advertising. Visit online directories like www.ezinearticles.com to generate ideas for your own articles. And be sure to learn how to create an effective author resource box to include with each of your articles.
11. Create a short e-book featuring excerpts from your book. Give away this e-book to people who sign up for your mailing list at your website and/or blog. In the back of the e-book include links where people can purchase your book. If they like what they read in the e-book, they'll want more, so they'll be ready to purchase your book and will use one of the links in the e-book to do so.
12. Join online groups for writers that often provide group opportunities for marketing your book(s). If you want to attend some of the bigger book expos, conferences, and other publishing events to market your book, join these online groups. Many times, they offer participation in these events at a reduced rate because you share space at the event with other authors in the group. You'll find writer's groups like this at social networking sites such as ning.com.
There are so many ways to market books these days. And you don't necessarily need a LOT of cash. Get creative! And have fun.
Listen to Suzanne Lieurance and Wendy Dewar Hughes talk about book marketing on Friday, March 13th, at 11:00 A.M. central time on Creative Caravan Road Show. We’ll elaborate on each of the tips, above, and give many more tips, too!