Creative Caravan Club
Whether you write fiction or nonfiction, in today's competitive marketplace it's a good idea to build buzz about your book as you write it. That way, readers will be anxious to buy your new book once it is released.
Here are some ways to start building buzz about your first (or next) book as you're writing it:
• Establish an online presence for yourself and your book. To do this, set up an author Facebook page, a Twitter account, and a blog. Some authors write their books, chapter by chapter, on their blog. If you don’t feel comfortable doing that, simply write blog posts describing the book and the writing process. Each time you add new content about your book to your blog, get the word out on your Facebook page and Twitter account with a link to the new content on your blog.
• Find beta readers who will give you helpful feedback as you’re writing the book. You want to be sure you’re writing a book readers will want to read. The feedback you'll get from your beta readers can help you do this.
• Connect with other writers in your genre. Generally, people who write also read a great deal. And they usually read books in the same genre that they write. Start connecting with other authors in your genre. You may be able to cross promote each other’s books.
• Be interviewed on popular podcasts and Internet radio shows about your book. It’s a good idea to listen to a few of these podcasts and shows first to get a feel for how other authors promote their upcoming books. Look for shows that cater to your target market on blogtalkradio.com and RadioGuestList.com or do a Google search.
There are dozens of other ways to build buzz about your book. Just get started with a few, so you'll still have time to write your book.